Nike – the Ten
As part of the Ten Icons Reconstructed collaboration, Nike opens Off Campus. A cultural destination and learning environment for the advancement of sport, design, and innovation at NikeLab 1948 LDN.
The main hub of “OFF-CAMPUS” was in a repurposed East London gallery space in the old Truman Brewery. A programme of workshops was held. Other activities included a cross-city run with JME and talks at the Barbican with Abloh, Benji B and Kim Jones.
This Product launch culminated with a party at the Oval Space in East London.
BlueBox was brought in to Production manage the live events at the Barbican and the Oval spaces.