We believe in a collaborative approach for the best project outcomes

At Bluebox, we take a different approach to other technology and design practices

We’ve worked on both sides of the fence when it comes to leading-edge, visionary, beautifully executed projects, sites and events. We wholly understand and can contribute to the creative process, but can also advise and oversee the the technical design and delivery elements at any stage in the project.

Having worked micro projects and large-scale ones too, we are equally comfortable engaging with a single vendor – or upwards of thirty vendors – and engage every project with specialist attention to detail and an open, honest and highly knowledgeable approach.

We work directly with design and creative teams, project vendors and you – the client – helping to establish a rational lead.

We will help you and your project stay on track.


Our head office is based out of Melbourne, Australia – and we have further representation and experts on the ground in the UK and Orlando. Covering all timezones, we are also able to engage with and support any new or existing project – irrespective of any COVID-19 travel restriction.

Mike Ross, Founder & Managing Director

As founder and managing director of BlueBox Attractions, Mike is a THEA award-winning Creative Technical Designer with over fifteen years’ of experience in the live events, automotive, financial, museums, science centres, planetarium, immersive theatre and themed entertainment industries. Mike’s work includes small and large-scale projects with Walt Disney Imagineering, Universal Studios, The Smithsonian Institute, The Adler Planetarium, The American Museum of Natural History, Apple, Barclays, Coca-Cola, Nike, Farah Leisure, Hyundai, Cedar Fair, Merlin Entertainment, Dubai Parks and Resorts and the BBC.  His primary focus has been around large immersive environments and specialist out-of-home technologies that engage the guest in the fields of entertainment and education.

With his creative background from years of extensive theatre work to his more recent work in the Themed Entertainment and Museum industry, Mike marries the creative and technical together which is something that can often be overlooked. Mike’s specialised skill, and network of partners has produced installations and events of all sizes that focus on cutting-edge technology and innovative ideas.

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